Archive for January, 2008

The mist of work is clearing…

January 29, 2008

…and now I can take the time to introduce myself you to all properly.

I’m Lou (the middle one on the front cover) and I’ve been working in publishing for over 9 years. I worked on Simply Knitting magazine from it’s conception, through the launch and right up until September last year (all in all 35 issues). Before that I worked on many magazines that were the leaders in their subject matter (Official PlayStation 2, DVD Review, Arcade – to name just three).

After a pretty harrowing 2007 I decided to give up work, spend more time at home with the children and concentrate on designing knitwear for magazines and books. I already have designs in Weekend Knitting (Complete Knitting in the US) and have a new book (Knitted Sock Sensations) where I contributed 50% of the designs, coming out in April this year.

For some reason I can’t do the ‘lady of leisure’ thing. There’s only so much daytime TV I can stomach, even if my hands are occupied with a lace shawl (which I need to finish by the end of Feb – oh pants!). Also I was getting fed up with housework, what’s the point of making the place look lovely, only for the squidletts to mess it up when they get home from school?

So just as I was preparing to settle down for a nice quiet Christmas on the 20th December, out of the blue I get an email from Kerrie asking me if i’d like to contribute designs, maybe come on board and do a few jobs or be a full on partner. Well the cogs started turning and I got back to her and said I’ll mull it over and let her know in the New Year.

I’d always admired Kerrie: growing family, Magknits and buying Hip Knits all while holding down a full-time job. And then she launches her own magazine. From her own admission she knew very little about magazine publishing, but how she managed to get 3 fantastic issues written, designed and printed was astounding. I was used the to backing of a large publishing company with people dedicated to sorting out printers, someone else to sort out buying the paper to have the magazine printed on, a whole division devoted to stuffing magazines in bags and posting them out, a team of publishers and senior editorial types to network, plus a team of 5 people on the actual magzine to ensure that the mag hits its deadline. And here was Kerrie, a virtual one-man-band having to do all that and learning as she went, while still doing all the things she originally did!

So to be honest, it only took me until the evening of the 20th to decide that I wanted to come on board. I wanted to work with someone with that drive and enthusiasm. Then on the 23rd December I got the call from Kerrie that you all read about in her eariler post. And it was all hands to the pumps (all four of them) to get the issue to the printers by 3rd Jan. As we were sending pages, I knew that I hadn’t read them properly and they could have done with another proof, and the odd image was a bit blurred, such was the rush that we had to take them in. I’m a perfectionist and it made my tummy go wobbly worrying that it wasn’t the best it could be. But there was no more time (as it was we were putting in 15-hour days) and we had to get it to the printers or we’d lose our slot and you’d all still all be waiting for the magazine.

So I have to say that I’m damn proud of us and what we managed to achieve, and trust me when I say Mrs Perfectionist will be back for the Spring issue, and oooh it’s looking good. As, I have to say, is the summer issue. We’ve got some fab treats in store for you!

Take care and happy knitting





January 28, 2008

The full errata for all the issues will be up on the website this week.  For now, these are the errors that have been spotted so far in the current issue

Patty pattern is missing the yarn information, it should read :

MATERIALSBFL Aran, [100% wool; 165m per 100g skein]; Colour by Fyberspates: Deep cherry. 750 (800, 860, 1000, 1070, 1150, 1270)meters / 830 (890, 995, 1100, 1200, 1270, 1420) yards. We spelled Diane’s name wrong on her cloche pattern!  The correct spelling should be Diane Mulholland.  Sorry Diane.

We missed Sarah Tavner’s name off her article about the angora bunnies completely 😦

Tthe kisses in the editors letter shouldn’t still be there.  doh!

I’m sure that there will be more, we had 2 copy editors / proof readers for this issue and 4 for all future ones.  Do you think we’ll ever print a perfect magazine?  Watch this space…

Issue 4, a little story

January 24, 2008

Issue 4 has now been posted out to subscribers, shops and pre orders (in that order) and will be on general sale from next week. The wait is over, and we hope you’ll agree it was worth it. 

I was really nervous on first opening the boxes and looking through this issue for a very good reason. Only days after Lou and I had agreed to become partners in the magazine, and what felt like minutes before Christmas (but was actually 23rd December) I rang Lou and not very calmly explained that Issue 4 (which should have been completed and at the printers according to our schedule) had suffered a major technological failure and was actually nothing but a sheet of blank paper. No images, no edited patterns, no nothing! 

To her credit she didn’t panic (I was doing enough of that I think!). The two of us met up a couple of days after boxing day and re-took all of the photos for the magazine. (We even modelled in a few of them, eek!) Lou and I then set about laying out the issue from scratch using issue 3 as a guide and spent most of the time between Christmas and New year reediting all of the text and designing all of the pages, drawing on much appreciated knowledge of friends who were paid in mince pies and Christmas cake. Amazingly, it hit the printer’s doorstep just after the New Year. 

A 92-page magazine from start to finish in less than 2 weeks with 99% of the production work being done by Lou and I! Wow! We can’t believe we did it. So if there is the odd mistake, or out of focus image, we hope you can forgive us. We can now draw on each other’s expertise and this experience to ensure that all further issues, will be bigger, better and more beautiful.

Designing for Yarn Forward Magazine.

January 21, 2008

Want to contribute a design to Yarn Forward magazine? Then read on to find out about our exciting new way of working with designers and details of our terms which are specifically aimed at protecting designers rights and ensuring that everyone is treated fairly.

As designers themselves, Kerrie and Lou realise that the effort put in to sketch, swatch, design, knit, block, write the pattern in multiple sizes and then post out the finished product is rarely reflected in the fee paid to designers.

In addition to the payment terms offered by publishers, there is also the question of rights to your design. Some publishing companies ask you to sign over the original copyright of your design to them. Some publishing companies may also use your design again in other formats with out any recompense to you. Again, this doesn’t seem fair to us.
As publishers, Kerrie and Lou are determined to be different. Here are some of the ways that we plan to make Yarn Forward magazine the premier magazine with regard to designer relations:

  • You as a designer will retain full copyright to your design, we only ask for publication rights. There is a period of sole publication rights written into our standard contract, after this time both the designer and the publisher can publish the pattern in whichever way they see fit.
  • If we choose to sell your pattern online, you will receive a 10% royalty payment that will be calculated yearly at the end of the UK tax year. Also when we do sell a pattern online, you may chose for us to include a link to your own website from the pattern page so that people have the choice of purchasing further patterns directly from you.
  • If we decide to use your design again whether in a future issue, yearly compendium or other format you will receive a payment of 50% of your original fee for each time that the design is used.

Kerrie and Lou are determined to work closely with the best knit designers and yarn companies, both established and up and coming, to ensure that Yarn Forward Magazine publishes high quality designs that have been commissioned with the designer in mind. For further details please email


January 17, 2008


Issue 4 Pre order – now available

January 14, 2008

Click here to purchase.


January 11, 2008

One of the things that Lou and I discussed at the inaugural partnership meeting of yarn forward magazine this week is having a YFM podcast.  We both agreed that it would be fab to have a podcast to back up each issue as it goes live, to have interviews with designers, talk about some of the inspiration behind the magazine, how we chose how to style the photoshoots, what made us go with the features that we chose, that kind of thing.

The only problem is that neither of us are podcast kind of people, but I’m sure that one of you would be.  So we thought that we would ask the internet, if anyone thinks that they would like to work with us on producing a YFM podcast then drop us an email please at and we’ll go through all the details with you.

Issue 4 Front Cover

January 10, 2008


 This is the front cover for Issue 4 which is due out very shortly, we liked the idea of doing something a little different and having a group of people on the front cover.  See Lou there in the middle?    Hi Lou!  x

In this issue

January 7, 2008

Phew.  The winter issue is now officially with the printers and will be back with us and then on our to you within the next 2 weeks which means a slight delay to our published date of 14th January but when you hear the full story over the next few days, I’m sure you will understand.

In this winter issue we have a gorgeous red lace sweater designed by Katya using Fyberspates chunky BFL yarn. 

 We have a top down raglans galore, one from Liz Lovick, another one from Wendy Bernard and Kerrie’s all time favourite one from Michelle Cho.

Socks, bags, scarves, cardigans, sweaters – we like to think we have it all in this issue.  I can’t wait to show you it in a couple of weeks time, and tell you the story of how it evolved.  I’ll get the front cover pic up here in the next day or so and then open the shop for pre orders next week some time.

Exciting News

January 1, 2008

We are thrilled to be able to announce that Louise Butt has joined Yarn Forward Magazine as Kerrie’s partner.

 Louise brings with her 10 years publishing experience including a 2-year stint on the UK’s best selling knitting magazine Simply Knitting. Louise is also an accomplished designer with patterns printed in Weekend Knitting (Complete Knitting in the US), and soon to be released Knitted Sock Sensations.

Her experience is going to be invaluable to Yarn Forward Magazine and will allow us to grow and develop according to our business plan. 2008 is going to be a very strong year for us, we can’t wait for you to see everything that we have planned! 

 Louise and Kerrie are now joint owners of the magazine, Kerrie will continue to be responsible for commissioning designs and features, while Louise will take over the business and operations management side of the magazine. Both will be able to concentrate on what they do best, supported by a strong technical editing team and an exciting new design team.  

Louise can be contacted on, any general magazine enquiries can be sent


Make sure you check the blog regularly as we have lots more exciting news and developments coming soon.